Last updated on May 9th, 2019 at 10:12 am

If you want to succeed at healthy eating (or anything whatsoever), managing your cravings and impulses is key! Without research and personal experience with food cravings, I’d still be at the mercy of them.

According to an article published in Frontiers in Psychiatry, “cravings represent strong motivational states that are characterized by intense desires typically relating to the anticipation of consuming pleasure-producing substances or engaging in hedonic behaviors.” Cravings sometimes feel unbearable. You need that chocolate bar. Or something! And a carrot definitely won’t do the trick.

Cravings can drive you up the wall – unless you know how to handle them. But how?